It doesn’t matter if you are the head of a giant corporation or if you are a self-published author, you need to be on social media and so does your brand. The important thing to remember though is that you need to keep your private life out of your business life and that you need to keep your private social media separate from your work ones.
Still unsure of what social media can do for you and your business? Here are some ideas.
More People Will Recognize You and Your Brand
If you are on social media more people will have a chance to see you. It give your fans a chance to learn more about you and your brand. It makes them feel more comfortable with both you and your brand.
You’d be amazed at how excited some people get when they find out that their favorite chip brand or their favorite music band is on Facebook or Twitter. They feel like they have something they really enjoy as a friend. It also gives them a chance to comment about how much they enjoy your product, music or book.
You’ll Raise Your Conversion Rates
Your social media also brings more people to your website, and can help increase your ranking. Clicks from posts on Facebook count as organic links, which look really good to Google. You might even make it to the front page if your posts get shared and clicked a lot.
Social media is a key way to make a post go viral also. Without the invention of social media we would have far less ways to share great content. Make sure that you are sharing new blog posts and articles from your website on Twitter, Facebook and any other social media sites that you are signed up with. If you share something people like it is sure to do wonders for your business.
You’ll Learn More About Your Customers
Social media also offers you the chance to keep up on your customers. Pay attention to their comments and questions and be sure to answer when they ask. This helps build trust. Using Facebook insights you can learn about where your fans are coming from and what ages you are attracting. This will help you know what to share to get the best response.
According to Worthly, a popular news site, Warren Buffett has a Twitter account, but he has only tweeted with it five timessince he signed up two years ago. If your name is as recognizable as Mr. Buffett’s name, maybe you don’t need to keep your fans engaged. However, it’s usually better to keep your social media pages updated to give people a reason to keep coming back.