Every company has a set of goals to achieve when creating their website. These goals vary from business to business, but there are some general practices that you can use when launching, updating, and redesigning your company’s website. These will help you generate more leads and improve your website’s overall user experience.
Here are the best website design practices to imply in order for you to generate more leads in your business:
Use a good theme.
Choosing the right website design is important, whether you are using a ready-made template or making a new one. Use designs that will generate an emotional response and attract the attention of your site visitors. How your audience feel when they first open your website matters, so you must make sure that they are not greeted with a homepage full of stuffy photos and dark colors. Use colors that fit your business, and show minimal photos that represent what your company can do.
Design with your target audience in mind.
It is so easy to get carried away when designing your website that you tend to forget who your target audience is and what they want to see when they browse your site. Your website shouldn’t always be about you; it must also be about the people you want to reach.
A good website should not only have the best features and designs. It must also be specially crafted to attract a specific audience. For example, if your goal is on Singapore lead generation, then you must know how you can get Singapore-based people interested in your product or service.
Design is important, but knowing what your visitors need is also vital.
Keep your content clear and understandable.
Your entire website must show what your business is and what it can offer. Avoid using complicated words or phrases and other business jargons that make it difficult for your visitors to grasp what you are trying to say.
When making your content, always consider your audience personas. If someone enters your site and has trouble navigating through it, you might want to change the way you create and display your content.
Attract users through key pages.
One common goal of many business websites is to get visitors to check out more than just the homepage. You can do this by adding more internal links to your homepage that will bring users to your product or services page and other relevant content. Also, remove any unnecessary pop-ups so you won’t discourage viewers to read your content.
Use testimonials to gain trust.
Even with a good design and valuable content, some people can still be a bit hesitant about trusting your business. By presenting success stories and testimonials on your site, visitors can see how your product or service has helped people. Having a testimonials page can help you establish trust and turn your visitors into potential customers that can help increase your leads.
To generate leads, always remember to focus on providing the necessary information to catch the interest of your target audience and providing all the answers to questions before they even start asking them.