ROI

The Anatomy of a Highly-Effective Inventory Management System

Inventory management is something that every businesses should take seriously. Inventory can include finished products, raw materials, and goods, and there are various ways to go about managing it. Every item of inventory is essentially money for the business, so managing it effectively is essential. Here is a guide to inventory management to ensure you have an efficient system in place.   The Importance of Inventory Management   The importance of inventory management for businesses Read more [...]

How sponsored content can improve your ad campaign

The huge explosion in recent years in native advertising and in turn, content marketing has taken the world of media by storm. With an unparalleled amount of content being created on a daily basis and the use of sponsored ads increasing in number by the hour, it’s more important than ever for brands to understand if this method actually works and is improving their ROI. The honest answer is: native advertising and in turn sponsored content does work. The facts about sponsored content The European Read more [...]