How sponsored content can improve your ad campaign

The huge explosion in recent years in native advertising and in turn, content marketing has taken the world of media by storm. With an unparalleled amount of content being created on a daily basis and the use of sponsored ads increasing in number by the hour, it’s more important than ever for brands to understand if this method actually works and is improving their ROI. The honest answer is: native advertising and in turn sponsored content does work. The facts about sponsored content The European Read more [...]

Engage with others via blogging

One of the ways to interact with your customers that can benefit your business is blogging.  Your blog can be the voice of your company and a platform for interesting discussions which will in turn attract more followers.  The more your blog, the more following you will acquire.  Read on to see how you can use this powerful tool.   Find out your customers likes and dislikes As you start writing and sharing various articles or stories, you will soon find out what attract or repels your Read more [...]