How sponsored content can improve your ad campaign

The huge explosion in recent years in native advertising and in turn, content marketing has taken the world of media by storm. With an unparalleled amount of content being created on a daily basis and the use of sponsored ads increasing in number by the hour, it’s more important than ever for brands to understand if this method actually works and is improving their ROI. The honest answer is: native advertising and in turn sponsored content does work. The facts about sponsored content The European Read more [...]