Everyone knows that you need to be online these days if you want anyone to find you. No matter what type of business you have the internet is the place to be and it is where people go to find addresses, phone numbers and reviews. Does anyone even use a phone book anymore? There may be a few people, but not many.
Because everyone is going to the internet to find things now it is important that you use it to your full advantage. That means having a good plan for your online marketing scheme. You want people to find you when they search for the product or service you offer. So how can you make that happen?
First and foremost, when it comes to online marketing SEO is the first term you will hear. SEO is Search Engine Optimization. Yes, it means what it sounds like. You optimize how your product or service appears in search engines, and what you want is to be the frontrunner on Google search. To do that you need to be the winner with your keywords. Do some keyword tool searches and find out what people are searching for. Use your keywords in more than just your text. Have them in your alt text for photos and anywhere else they can naturally fit in.
Get On The Social Bandwagon
Another must have way to be found online is to make sure that you are using social media. One of the first stops aside from a Google search people make when looking for a business is their Facebook page. Be there or be square. Facebook allows people the chance to learn more about you, see what your business is up to and even find out if their friends are fans of yours or not.
Make It Something To Look At
Once you have someone on your website you want to keep them there. not only because you increase the chance of finding a client but also because Google likes that and it will help you rank higher in searches. That means you want to give people something that is interesting to read, and you also want to give them something to look at. For example, Park West Gallery is an art gallery site, but they are much more than that also. They’ve not only included art photos, but also a page on their philanthropy. They prefer to offer more than just art, but also a learning experience, both inside the gallery and online.
Using these tips will get you on the way to better marketing your business online, drawing more customers and it may even bump you up in the ranks on Google search engine.