How sponsored content can improve your ad campaign

The huge explosion in recent years in native advertising and in turn, content marketing has taken the world of media by storm. With an unparalleled amount of content being created on a daily basis and the use of sponsored ads increasing in number by the hour, it’s more important than ever for brands to understand if this method actually works and is improving their ROI. The honest answer is: native advertising and in turn sponsored content does work. The facts about sponsored content The European Read more [...]

E-commerce website requisites – Sneak peek

If you have of late, opened a store on a street round the corner and have been struggling with the sales from the brick and mortar store, it is time you launch your website on the virtual world. It is quite likely that you might have missed out on a considerable number of prospective clients as you could not make your products reach them. So, you are now gearing up for an e-commerce website that could make your sales double within a very short time span provided the website has been designed and Read more [...]

DMOZ and SEO

DMOZ is a major open source website directory that was originally created to organise information on the internet. However, unlike many other similar directories DMOZ has long been distinguished due to its human editors. A website owner could, if they wished, add their own site to the DMOZ directory, however whether it was accepted or not was down to the moderators at DMOZ. This led many to believe that DMOZ was a directory that contained only the best sites on the web. Licensed under Fair use Read more [...]

DDoS for Political Conflicts

The battles of political protest have gone digital. In recent years we have seen the hacking community take up digital arms against oppressive governments and other cruel institutions. For many rebellion groups, political hacking is a preferred form of resistance because it doesn’t require squaring off against riot squads and for the scale of damage they can generate; just a few hackers can wield formidable power. But just recently the Chinese government flipped the script and decided to do their Read more [...]

How Automated Online Advertising Works

Automated online advertising is a bane or a boon to most people. But there are benefits, as well. Have you ever visited a few sites and then those companies’ ads follow you everywhere? Online advertising, the newest form of an ancient method of getting others to buy one’s products or services, can be done either manually or automatically. At the same time, it is one of the areas of advertising about which the general populace knows the least in terms of how to manage it well. How it Works Automated Read more [...]

How Your Website Can Improve Conversion Rates

In a modern world of digital marketing and advertising, one of the most important metrics to consider is your conversion rate. Conversion directly impacts your bottom-line, playing a crucial role in your overall marketing strategy. The problem is that not a lot of business owners understand that one of the foremost factors that contribute to a better conversion rate is their website. You may think your company is running as technically sound as possible with blazing fast business internet, innovative Read more [...]

10 Top Tips for Building a Blog

The Internet has made it possible for everyone to become a writer whether you’re trained in journalism or your CV is bursting with qualifications in your natural language or not. If you wanted to write anything about what interests you, you used to have to contact your local magazines and newspapers and hope that they’d run your story and even if they did it wouldn’t necessarily have your name at the top of the piece which meant you received no recognition whatsoever despite producing the kind Read more [...]

Importance Of SEO Post Penguin 2.0

Google is a search engine that has tremendous popularity. Ranking high on Google can work wonders for your business. Google from time to time tweaks its algorithm to improve user experience. Whenever the tweaks are done you need to change your strategy for ranking on Google. There has been a major update called Penguin 2.0 recently and this has impacted many websites around the world. To keep up with this major update you need to be in tune with the latest search engine optimization strategies. SEO Read more [...]

How To Win At PPC Advertising in Glasgow

PPC advertising in Glasgow is not just for the large organisations. Many small local companies are now getting in on the act and reaching out to a wider audience using pay per click advertising. This method of advertising your services or products can be very effective if you have a specific market you want to tap into, attractive propositions for your audience or you just want to add another marketing method to your portfolio. Whilst you could handle your PPC in Glasgow on your own, this type of Read more [...]

3 Things You Should Never Risk With Your SEO Campaign

The field of SEO is constantly changing. As Google presents us with one update after another, we have to adjust to make sure our websites are not going to be penalized for one reason or another.   There is quite a bit to learn about content marketing and WordPress, and with everything you do it's essential to be aware of SEO strategies that currently work. With this in mind, let's take a look at 3 mistakes you should make sure you avoid when it comes to your SEO campaigns.   Poor Read more [...]