When it comes to online marketing, there are so many tips and tricks to help get your name out to your target audience. However, most of these tips are geared toward private or public businesses and not to nonprofit organizations. Working for and with a nonprofit requires an extra touch of care and attention, necessitating some specific tips for finding the most success online when working in this specific industry. To help you get the most out of online marketing for your nonprofit, here are three tips to get you started today.
Take Advantage of Advertising Grants
As a nonprofit, there are tons of ways to get extra money for your cause. Not only this, but there are also many other businesses who are willing to go the extra mile for you to make your organization as successful as possible.
According to Steve Ollington of Moz.com, one of these great online benefits that nonprofits can take advantage of is advertising grants from Google. Ollington explains that if your nonprofit has a registered charity number, you can apply for a Google AdWords grant that will give you $329 free advertising dollars each day. By taking advantage of this amazing grant, you can really begin to get the word out about your cause without taking a major financial hit.
Outreach to Various Relevant Communities
Community outreach is important for any business, but probably more so for nonprofits due to the amount of outside support needed to make your organization function properly. When trying to acquire relationships with communities online, it’s easiest to think about it the same way you would for a physical or in-person relationship.
To get this done successfully, Lindsay Nichols of Guide Star shares that the key is consistency. If you’re able to consistently communicate with members of specific communities that find your cause worthwhile and interesting, you’ll have no problem bringing in more online donations through your website.
Build Your Brand Through A Heavy Social Media Presence
Along with online community outreach comes social media activity. In order to best reach many online communities, you have to have a strong social media presence that accurately portrays your brand and values.
For creating the most promising and donation-worthy social media profiles, NonprofitMarketingGuide.com suggests for nonprofits to be personable, use the right accounts and social platforms, and showcase your humanity in your profiles. By doing these small measures on social media, you’ll have much more success in your social media marketing efforts.
Marketing your nonprofit takes careful consideration and planning in order to best portray the cause you’re fighting for. So to meet your online goals in an effective and efficient manner, try using the tips above to revamp your nonprofit’s online marketing strategy.