For local businesses, local SEO is going to be the best way for people searching online to find you. And while some of the principles for traditional SEO and local SEO do overlap, it’s important to know the differences and understand the changes you need to make in your local SEO strategy to make your local SEO efforts worth it. So for those who are looking for a little extra help on the local SEO front, here are three tips you can implement today to improve the results of your local SEO work.
Focus On The Right Ranking Factors
If your efforts aren’t focusing on improving the right factors, it can be difficult to see any positive movement when it comes to getting more success through local SEO. And while there are many, many factors that go into ranking well locally, there are some specific factors you can focus on that will give you the most bang for your buck.
According to Moz, some of the most important ranking factors are business signals, review signals, social signals, link signals, and on-page signals. These groups include more specific points like making sure your name, address and phone number is uniform and accurate, you have a solid social community, and that your contact information and store hours are visible. By choosing to focus on these groups of ranking factors, you can see your rankings improve quickly and easily.
Optimize, Optimize, Optimize
Once you have the basics of the correct ranking factors in place, it’s then time to focus on how well your website is optimized for local search. Keep in mind that this is not a one-and-done task. With all the changes SEO and search engines implement periodically, you will also want to make sure you’re optimizing your content accordingly.
To nail down some of the basic local optimizations that are unlikely to change, Greg Gifford of Search Engine Land advises businesses to include their city and state in all title tags, H1 tags, content, alt tags for images, and URLs. By making sure you’ve included this information in these specific places on your website, you’re making it that much easier for search engines to classify you and searchers to find you.
Build Links Through Quality Content
So much of having a high ranking local SEO strategy comes down to building the right links. But in order to build the right links, you need to give people good reason to link to you. This can be accomplished through providing quality content on your website.
According to Kristopher Jones in a Yoast blog post, content you create on your website for the purpose of getting links to boost your local SEO should be entertaining, educational, and valuable to your readers. This implies that you’re taking the time to plan out a content strategy and then execute that strategy to the best of your ability. If you’re able to do this, links will start pouring in.
For many local businesses, you can live or die based on how well you do with your local SEO efforts. So to ensure that your business is living and not dying online, use the three tips mentioned above to bolster your local SEO efforts beginning now.