The field of SEO is constantly changing. As Google presents us with one update after another, we have to adjust to make sure our websites are not going to be penalized for one reason or another.
There is quite a bit to learn about content marketing and WordPress, and with everything you do it’s essential to be aware of SEO strategies that currently work. With this in mind, let’s take a look at 3 mistakes you should make sure you avoid when it comes to your SEO campaigns.
Poor Quality Links
While backlinks are still important for SEO purposes, one of the worst things you can do is have low quality links. This means links that you’ve purchased from link farms or other poor quality sites.
In general, if you see anyone offering you links at a very low price, they are probably low quality. These type of links will do you more harm than good, as the search engines will penalize you for using them.
Sites that are set up solely for the purpose of providing links are dangerous. They may help your site rank temporarily, but sooner or later Google will catch on and you will pay the price.
Your best approach is to seek out links from high quality sites. Best of all are links from relevant sites; that is, sites in the same or a similar niche as yours.
Improper Use of Keywords
Keywords have always been central to SEO, and this is still the case. You must, however, be careful not to make some common mistakes when it comes to keywords.
Not using keywords at all is a mistake often made by beginners. At the other extreme, some people engage in “keyword stuffing,” which means overusing keywords. This is a red flag to the search engines that you are trying to rank your site, and it will have the very opposite effect.
At one time, SEO experts could tell you the precise keyword density to use for ranking well. Now, Google and other search engines use a much more complex formula when analyzing the use of keywords.
You should aim to use your main keywords in important places, such as the header and title tags and early in the content of your posts and pages. Other than this, it’s best to use keywords as naturally as possible.
An All Flash Website
If your website is flash-based and there is no html version, the search engines are not going to be able to read most of your content. This is something to keep in mind when you design your site.
Flash may be impressive to visitors, but it can definitely harm you when it comes to SEO. Another thing to keep in mind is that many mobile devices can’t read flash. These are some good reasons to minimize the use of flash on your website!
Keep Up With Current SEO Principles
In conclusion, it’s important to stay up to date with the latest SEO strategies. This type of information can become outdated very quickly. Using the wrong type of SEO on your site can be worse than doing nothing at all!